US Polo Assn. is not simply a fashion brand, but the official brand of the world of polo , the sport that more than any other represents the style, discipline and refinement of American elegance.
Founded in 1890 as a direct offshoot of the United States Polo Association , the body that regulates and promotes the sport in the United States, the brand carries with it over a century of tradition, quality and competitive spirit.
On Goccia.Shop , the US Polo Assn. collection expresses this perfect balance between sporting heritage and contemporary fashion , becoming a symbol of authentic and timeless style.

The heart of the brand is represented by the polo shirt , an iconic garment that embodies the spirit of the brand: elegant yet casual, dynamic yet refined.
Featuring the iconic two-horse player logo , the US Polo Assn. polo shirt is recognized worldwide as an icon of sporty style and everyday comfort.
Available in a wide variety of colors, cuts and materials, it represents the perfect synthesis between functionality and American tailoring tradition .

But the world of the US Polo Assn. goes far beyond the classic polo shirt.
The collection includes Oxford shirts, fine knitwear and accessories that reinterpret the casual wardrobe with a touch of relaxed elegance.
Each piece is designed to fit into everyday life — from work to weekends — while always maintaining the same balance between comfort and sophistication .
The clean lines and attention to detail convey a precise vision of fashion: sober, authentic, never excessive.

The color palette pays homage to the equestrian club's colors: navy blue, cream white, burgundy red, and beige alternate with fresher, brighter seasonal shades like sage green and powder blue.
The materials — piqué cottons, poplin, stretch jersey and light wools — are selected to ensure quality, durability and natural comfort .
Each collection keeps the original spirit of the brand alive, updating it with a modern and functional aesthetic.

The US Polo Assn. identity is founded on three core values: authenticity, tradition, and sportiness . Authenticity because it is the only brand officially associated with American polo; tradition because each piece is crafted with heritage style; sportiness because each line is designed to move, breathe, and live.
It's a fashion that speaks of freedom, movement, and the art of living with class without sacrificing comfort.

On Goccia.Shop , US Polo Assn. is the ideal choice for those seeking everyday elegance, versatile and recognizable .
Wearing it means expressing a way of life made of balance: between past and present, between performance and style.
Each piece is designed for those who want to feel comfortable, with the naturalness of a refined but never constructed look.

US Polo Assn. is the symbol of classic Americana in its most authentic form: clean, sporty and always current.
Because true elegance, just like in polo, comes from control, movement, and a passion for what you do— every day, with style.