Vans is much more than a brand: it's a culture, a visual language, a way of life .
Born in California in 1966 thanks to the vision of Paul and Jim Van Doren , the brand redefined the history of sneakers, transforming them from sports footwear to a universal symbol of freedom, authenticity and creativity.
Today, on Goccia.Shop , the Vans collection continues to express that original spirit: energy, movement and urban identity united in a recognizable and timeless aesthetic.
The first model, the Authentic , was born as a durable and functional skate shoe, made with a waffle sole that guaranteed grip and control on the board.
From there, a silent revolution began, which, from the skateparks of Anaheim, conquered the streets, schools, concerts and the entire world.
Vans becomes a symbol of belonging: a flag for those who reject rules and live according to their own rhythm.
The most iconic models, Old Skool, Knu Skool and Slip-On , represent the different souls of the brand.
The Old Skool , with the famous “Jazz Stripe” on the side, is the shoe that established Vans in global street culture.
The simple and immediate canvas Slip-On has become an icon thanks to its essential silhouette and black and white checkerboard pattern.
Today, these shoes are experiencing a new season of success, rediscovered by a generation that loves the mix of heritage and modernity .
Vans stands for creative authenticity .
Each model is a blank canvas on which to write your own story, an object that evolves with the wearer.
On Goccia.Shop , the Vans collection ranges from classic sneakers to new chunky silhouettes and platform versions , up to a selection of clothing and accessories that complete contemporary street style.
Sweatshirts, oversized t-shirts, caps and backpacks feature the “Off The Wall” logo, a motto that has always represented the essence of the brand: gentle rebellion and conscious originality .
The Vans palette remains true to its identity: black and white, natural canvas, navy blue, red and beige , with seasonal variations and graphic patterns that express the freedom of design.
The materials: canvas, suede, leather and vulcanized rubber, reveal an artisanal approach to production, where quality is an integral part of the style.
Vans is a shoe that spans generations, but always remains the same in its soul.
It's the sneaker for those who create, for those who move, for those who aren't afraid to be different.
On Goccia.Shop , it represents the perfect fusion between streetwear and contemporary lifestyle , between everyday comfort and timeless design.
Wearing Vans means choosing to walk outside the box .
It's a simple yet powerful gesture: that of someone who, with every step, expresses their idea of freedom.
Because Vans doesn't follow trends, it inspires them .