On Running

On Running represents a quiet revolution. Founded in Zurich in 2010 from the intuition of a former professional athlete, the Swiss brand has forever changed the concept of running shoes. Its mission is clear: to transform running into an experience of absolute lightness , where every step is a perfect balance between performance and comfort. On Goccia.Shop , the On Cloud collection is the purest expression of this philosophy: technical innovation, minimalist design, and a sensation of movement that defies gravity.

The heart of the brand is CloudTec® technology, a patented system that has made On Running one of the most advanced brands in the global sports scene.
The sole is made up of hollow elements — the “clouds” — which compress on impact and expand on release, offering a double action of cushioning and propulsion .
The result is a smooth, stable, and natural ride, where the foot is free to follow its own rhythm. Each model, from the On Cloud6 to the Cloudswift, Cloudnova, and Cloudmonster , is designed to offer immediate response and comfort that adapts to any type of terrain and pace.

But On Running is not just about performance.
Its rigorously Swiss design flawlessly combines functionality and style. The lines are clean, the proportions balanced, and the materials are premium and sustainable. Each shoe is crafted with engineering precision that combines innovation, aesthetics, and visual lightness .
It's no coincidence that On Running has also become a global lifestyle phenomenon, worn by runners, designers, and creative professionals who recognize it as a symbol of discreet modernity.

The On Cloud collection on Goccia.Shop reflects this dual spirit: sporty and urban. The Cloud6 and Cloudnova models embody the concept of "urban performance," designed for those who experience the city as a dynamic and fluid space.
The Cloudmonster and Cloudsvista versions push innovation to the max, with advanced geometries and enhanced propulsion for experienced runners.
Each shoe is ultra-light, breathable and equipped with adaptive soles that react to the terrain and your step, ensuring biomechanical efficiency and a feeling of absolute freedom .

Sustainability is an integral part of On's DNA.
Recycled materials, low-impact processes, and the On Cyclon™ project, which introduces 100% recyclable shoes via subscription, confirm the brand's commitment to a responsible future. Every detail is designed to last, to accompany movement, not hinder it.

Wearing On Cloud means choosing a sensory experience rather than a shoe . It's running that becomes meditation, comfort that becomes aesthetics, technology that becomes invisible. On Goccia.Shop , On Cloud represents the evolution of the running sneaker: not just for running, but for living . Because when your step is light, any destination becomes possible.