Nike

Nike , founded in the United States in 1971 by Phil Knight and Bill Bowerman, is today the world leader in sportswear and footwear, a symbol of innovation, performance, and contemporary culture. The famous Swoosh , one of the most recognizable logos in the world, embodies the idea of ​​movement and speed, while the motto “Just Do It” has become a universal declaration of determination and inspiration. From its origins, Nike has focused on technological research to create products capable of improving athletes' performance, introducing innovations that have revolutionized the industry: from cushioned soles with Air technology to new responsive foams, to the lightweight and sustainable materials of the latest collections. Nike sneakers have become global icons not only in sport but also in streetwear and fashion, with legendary models such as the Air Force 1 , Air Max , and Cortez , and collaborations with designers and artists that have transformed sneakers into cult objects. In addition to footwear, Nike offers a comprehensive selection of technical and lifestyle apparel: t-shirts, sweatshirts, leggings, jackets, and accessories designed for every moment of the day, from training to leisure. The brand has successfully built an imagery that unites sport, culture, and community, becoming a point of reference for professional athletes, fitness enthusiasts, and urban fashion lovers. A commitment to sustainability is now a cornerstone of Nike's philosophy, which develops eco-friendly collections through the use of recycled materials and responsible production processes. The brand's communication, featuring iconic advertising campaigns and collaborations with leading champions, reinforces a message of inclusion and overcoming personal limits. With widespread global distribution and a constant ability to innovate, Nike continues to be synonymous with energy, modernity, and inspiration. Wearing Nike means embracing a style that goes beyond sport, choosing products that tell stories of passion, determination, and global culture.